Discuss: Fear of Not Having Had

Farrelly’s book raises the very important and oft ignored issue of the individual’s role as the consumer of “all this stuff”. However a likely limitation of the argument that we as individuals should just simply “give up stuff” & cease to be the bowerbirds we are was highlighted during a conversation Farrelly had with Wendy Harmer on Radio National here in Oz.

Harmer, better known as a comedian, made the very telling point that she believed that Farrelly’s clarion cry that we should just go cold turkey would simply not work. What she argued for was a change in our attitude about “stuff” - that we needed to cherish it, value how it was made, and care about what it was made of & by whom.

Understanding & knowing the world through manipulation of materials and objects and the giving to objects meanings of the sublime are very basic and universal human characteristics. As a maker, I am very concerned with the ethical implications of making more stuff - and with fellow makers we are trying to think through this using the concept of slow making. What Farrelly raises has a harsh relevance to the mass manufactured. Where does the hand-made sit?

I am struck by the irony of readers of this article heading out to buy Farrelly’s book, another item for them to consume.

The psychological need for “retail therapy” is not simply a catch phrase.  The “need” for stuff is often brought on as the result of anger or frustration, and I have seen it in action.  The items bought are not necessarily useless, and having two or more of something is believed better than one of it.  The reaction is as likely in the less well off as the well heeled.  Personally, I love the point about treasuring what you have, especially the handmade. That speaks to the discerning eye.
On the positive side of “needing to have”, think of all the items that later make their way into auctions for charitable causes.

Another attendant irony lies in the fact that so many people are so very overwhelmed by their accumulation of stuff that they 1) hire “organization professionals” to help them deal with it and/or 2) buy more stuff in which to put their stuff.  What William Morris referred to as the “education of desire” seems to be a necessary antidote.  We must assess our measurements of need vs. want, and base our acquisitions much more firmly on what we actually need.

There is an inordinate amount of evidence for Farrelly’s position in another book, _Affluenza: The All-consuming Epidemic_.  Here’s but one little nugget: the storage industry (i.e. U-Haul, U-Store-It, etc.) generates more revenue than the American recording industry.  Ironic, given that most are cajoled into shopping for stuff by envying the “
baller” lifestyles of those artists who “have it all.”

I recall walking into a Target one afternoon while living in Arizona and seeing placards hanging from the ceiling featuring merchandise available in the store.  Each image was accompanied by “Want it” or “Need it.” But there was no distinguishing between wants and needs.  They had become one and same thing.

If you are interested in how Generation Y is going to respond to being raised in a consumer culture that doesn’t even slow down for unpopular land wars in Asia, then I would suggest checking out Frontline’s _Merchants of Cool_.  And, for more on mall design, check out Jennifer Price’s wonderful _Flight Maps_, which includes the essay “Looking for Nature at the Mall,” an intriguing look at The Nature Company.

None of us are immune to the marketing strategies that are in place when we walk through the door of a mall or a supermarket,so we should not blame ourselves for overconsuming. If you are budget conscious, you have to look way in the back of the store, or on the bottom shelves to find the real buys. How about the stores that expel fragrant air to lure you in subliminally? I loathe the mall, even though it is apparent that communities revel in them as I drive up and down isles to find a parking spot in those times I am forced to enter one. As I get older, it is becoming clear that the clue to happiness is to have nothing, not to fear it!