Discuss: A Failure to Communicate

Can I trade in my Ph.D. for a Post Hole Digger?  I’m sure I’d get more use out of it.  These are all great comments.  Thanks!

This very much reminds me of marketing guru Solitaire Townshend.  She talks about how most environmental stuff is geared toward Joyce (brains and ethics), but fails to reach Heather (status and sex appeal) and Martha (ethics and emotion).  Unfortunately, Heather and Martha represent the larger demographics to we miss a big audience. 

Great article, can you provide some examples of good and bad?  Very few of us Joyces studied marketing . . . that’s Heather’s domain.

There’s one problem with providing examples of good and bad to the “Joyces” and their even blinder male counterparts.  Unless you manage to make a living out of doing this, you’re likely to be sucked dry.

Spoon feeding people who can’t see doesn’t work.  First they need to want to see and make room for it.  Examples of good include what is accurate and works, no matter what the format.  Examples of bad include what is accurate but doesn’t work and what is inaccurate but accepted as truth.

Randy Olson started by learning to see.  According to his article, it was humbling, and it took work.  He had to fumble his way through.  The details of how things happened were different, but process was the same for me.  For each of us who assumes that the brain trumps all, it’s likely to be pretty much the same.

One important thing for the male and female “Joyces” to notice, actors, musicians, and film students don’t study marketing either.  There’s a real, living, breathing world out there that they somehow manage to look at and take into account.  How can you really be an environmentalist if you don’t also include the human environment of which you are part and participant?

Love this! As I read over my nature blog posts and journal entries I see erotic images and themes I hadn’t been conscious of as I wrote. This all happens “organically.” After all, nature invented sex!
One of my favorite examples of this is the brillant script and production of “Adaptation” with Nicholas Cage.